• Izak Hannard

The Top 6 Music Videos in Pop in the 2000 era

Originally this was going to be my top five favourite music videos from 2000-09, but because I have so many I decided to make it six instead.

In 2018 I am currently loving pop music and re-watching music videos from the previous decade. To be totally honest I am starting to prefer pop music then to now. I feel like music has become highly politicised and is stripping away what pop music should be about - fun!

It's not that I don't like music in 2018, I still listen to new songs I hear on the radio and they end up in my playlists. I just feel like artists are using their music to push their politics onto their fan bases and is becoming way too overproduced where sound production is concerned. I think most people I talk to agree that pop music used to be so much better back in the day.

The previous decade's pop music is more memorable to me as it brings back loads of good memories, uses simple melodies with fun poppy lyrics, which is what the genre should always be about, but somehow it seems to have lost that these last few years.

Without further ado, here are my favourite music videos right now that I am constantly playing on repeat in 2018:

1. Cassie - Long Way 2 Go (2006)

This is one I admit, I found last week and I'm loving it! It's fun and is everything that pop music should sound and look in my opinion! This one was released in 2006 when pop music made that great shift sonically, where we started seeing the rise of RedOne and Timbaland. 2006-2009 still remains as my favourite era for production in pop.

2. Ciara ft. Missy Elliott (2009)

Admittedly, this is another one I found recently. Lately, I am growing to love Ciara's music and to be honest, I prefer her over Beyonce. I still feel that Ciara is underrated despite collaborating with some huge pop icons over the last few years. I love the choreography in this and feel that Fifth Harmony's Work took a lot of inspiration from this video. This video was posted in 2009 and wouldn't be the same without Missy Elliott's epic collaboration.

3. Kelly Rowland - Like This ft. Eve (2007)

I love how creative the visuals are in this video and Eve's collaboration is flawless and fits the theme of underground RnB. Their outfits are also on point, matching their personalities as well as the video's setting. I like the sound and cinematography. I only discovered this video a couple of weeks ago and I can't stop playing it, it's ultra sassy!

4. Mya - Whatever Bitch (2003)

Speaking of sass, this one out of the ten is the most out there! Ever go to a club and feel like people are looking down on you or people are just being plain rude, drunk and inconsiderate? Then you will 100% relate to this. Making fun of her haters, Mya outlines how most of us feel when you venture out to go clubbing - we just don't care about what anyone thinks. We're here to have fun and we only want to be around people with the same attitude. This one will forever be on my pre-drinking/getting ready to go out playlist.

5. Timbaland, Soshy, Nelly Furtado - Morning After Dark (2009)

It was difficult to either choose this or "The Way I Are", but I just love the setting and sound of this music video. I really enjoy music videos when there's a story to it like this one. I discovered this song last year and it's become one of my favourite songs. I enjoy the original sounds used and shows that Timbaland is a genius at pop production, especially in the 2009 era.

6. Kelis - Milkshake (2003)

I think just about everyone knows this iconic song. I remember growing up with this constantly playing on the radio during the summer. I don't think there is much else to say about this one!

As you can see, most of my favourites came out of the year 2006! I can't believe its been 12 years. It's sad to see that in 2018, pop music isn't as appreciated and the industry is now full of artists using their platforms to drivel on about politics. (Fifth Harmony, cough cough).

I really do hope that there will be another era in the near future where pop music is revived to create another era like the 00's, where it's more fun and not taken seriously.

Thanks so much for reading and remember to subscribe to the mailing list at the bottom of the page for fresh content delivered right to your inbox!

Izak x