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  • Izak Hannard

Recognising First Lady Melania Trump's Be Best Campaign


Image Credit: The White House (via https://www.whitehouse.gov/bebest/)

I wanted to take time today to write an article dedicated to recognising First Lady Melania Trump's Be Best campaign, an initiative helping to inspire and empower future generations to grow up to make a positive difference in the world. As a society, we are faced with fresh new challenges and the First Lady recognises that these challenges can often take a toll on today's youth, with the rise of substance abuse and the negative impacts of social media.


As a collective worldwide society, we are facing some very unique challenges with the ongoing Covid-19 crisis. Melania Trump has dedicated the past three and a half years during her first term at The White House to ensure the voices of today's youth are heard. The First Lady has dedicated her service over the course of the past three and a half years to inspire children to follow their dreams and ambitions in a healthy way.


The First Lady has highlighted the negative impacts of social media which includes bullying and trolling, which has a negative impact on children's mental health and wellbeing during the most developmental stage of an individual's life.


FLOTUS began her impassioned Be Best campaign in 2017, touring national parks and engaging with children in local communities all across the United States and overseas. Melania Trump's full dedication to the campaign as First Lady has helped raise awareness on how we can together help make a positive difference to children's lives in not just America, but also across the world.


Watch FLOTUS and friends celebrate the two year anniversary of Be Best:


In a public statement via The White House website, Melania Trump details a focus on children's wellbeing and health while also raising awareness through programs set up to promote healthy values.


Second Lady Karen Pence has also joined the efforts of raising awareness and setting up programs for children who are most vulnerable in our society. Mrs Trump and Mrs Pence have also worked to help the Red Cross Pillowcase Project, an emergency preparedness program designed specifically for children. They also partnered with the Red Cross in Washington D.C. to assemble holiday comfort kits.


"The mission of BE BEST is to focus on some of the major issues facing children today, with the goal of encouraging children to BE BEST in their individual paths, while also teaching them the importance of social, emotional, and physical health. BE BEST will concentrate on three main pillars: well-being, online safety, and opioid abuse.



"BE BEST will champion the many successful well-being programs that provide children with the tools and skills required for emotional, social, and physical health. The campaign will also promote established organizations, programs, and people who are helping children overcome some of the issues they face growing up in the modern world.


“Over the past two years, Be Best has played a major role in spreading awareness, highlighting successful programs and acts of kindness, and encouraging public-private sector relationships to help children overcome the struggles they face every day,” said First Lady Melania Trump." (via The White House website: https://www.whitehouse.gov/bebest/)


Be Best sheds light on the three pillars:

  • Wellbeing

  • Online Safety

  • Opioid Abuse

The First Lady has also taken her efforts internationally and engaged with citizens in India, Japan, Africa and the United Kingdom where she has met children from all backgrounds ensuring these healthy values are being talked about to pave the way for a brighter future.


First Lady Melania Trump: “It is my hope that by talking about the values of Be Best with young people in the United States and around the world, our children, teachers, and parents will strive to share them with family and friends throughout their own communities.”


Read the full Be Best campaign here: https://www.whitehouse.gov/bebest/